Page 72 - AEI Insights 2018 Vol 4 Issue 1

AEI Insights, Vol 4, Issue 1, 2018

The Malaysian and Swedish samples are similar in that they have the same types of preferred
information sources. Family/friends, social media, journal articles and blogs rank as the most
preferred sources for both. Government agencies and public and private institutions rank
among the lowest in both countries. Differences can, however, be seen in the preference for
leaflets, newspapers and radio/TV where Malaysian Malays show a much higher preference
for these sources than Swedes.

Table 6(a): Ease of understanding and trustworthiness in Sweden (the 5 highest ranked in bold)

Source Easy to Trustworthy
understand
Sweden Sweden
Public institutions 5 per cent 13 per cent
Private institutions 3 per cent 8 per cent
Government agencies 5 per cent 11 per cent
Daily newspapers 5 per cent 1 per cent
Journals 12 per cent 9 per cent
Leaflets 2 per cent 1 per cent
Blogs 14 per cent 7 per cent
Expert talks in public 11 per cent 15 per cent
Radio/TV programs 5 per cent 3 per cent
Family/friends 12 per cent 11 per cent
YouTube/Vimeo 7 per cent 3 per cent
Social media 14 per cent 12 per cent
Traditional (alternative)
medicine 5 per cent 6 per cent

Table 6(b): Ease of understanding and trustworthiness in Malaysia (the 5 highest ranked in bold)

Source Easy to Trustworthy
understand
Malaysia Malaysia
Public institutions 8.7 per cent 17.2 per cent
Private institutions 6.9 per cent 11.4 per cent
Government agencies 6.5 per cent 13.5 per cent
Daily newspapers 8.3 per cent 6.3 per cent
Journals 7.0 per cent 10.8 per cent
Leaflets 6.9 per cent 3.8 per cent
Blogs 11.0 per cent 3.8 per cent
Expert talks in public 7.6 per cent 9.1 per cent
Radio/TV programs 7.2 per cent 5.3 per cent
Family/friends 8.0 per cent 6.6 per cent
YouTube/Vimeo 9.6 per cent 4.5 per cent
Social media 9.3 per cent 3.1 per cent
Traditional 3.0 per cent 4.7 per cent
(alternative) medicine

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