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APPENDIX - Details of Core Courses

COURSE TITLE RESEARCH METHODOLOGY

COURSE CODE AA088002
This course is designed to provide an overview of the quantitative and
qualitative methods for social science research, particularly business and
economics research. Topics covered include business and economic
research process, the research paradigm, theory building, ethical issues,
problem definition, propositions and hypotheses development,
measurement and scaling concepts, primary and secondary data,
SYNOPSIS
sampling design, questionnaire design, interviews, observation,
experimental research, case studies, and grounded theory. In addition,
this course guides students to critically evaluate literature from relevant
research material. Besides, it exposes appropriate techniques for
quantitative and qualitative research and integrates ethics in research
projects in order to propose various research ideas.
At the end of the course, candidates are able to:
▪ appraise the epistemology and philosophy underpinning the
characteristics and process of quantitative and qualitative
research
LEARNING
OUTCOMES ▪ criticize literature from relevant research material.
▪ integrate ethics in research projects.
▪ adapt appropriate techniques for quantitative and qualitative
research.
▪ propose various methods relevant to the research process.

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