Page 1 - Program_Structure_BBA_HANDBOOK

BACHELOR OF BUSINESS ADMINISTRATION

INTRODUCTION
Students will be conferred a general BBA degree upon completion of their studies. Students are,
however, allowed to specialise in areas in either Management, Marketing, or Operations and
Information Systems Management to enhance their credibility and their employment value. For the
purposes of specialisation, a student is required to complete any eleven courses (33 credits) from a
particular specialisation area, four courses (12 credits) from the various faculty elective courses, and
three courses (6 credits) from SHE offered. The aim of the programme is to equip graduates with the
knowledge, competency, practical skills, leadership attributes and problem-solving skills in business
management.

PROGRAMME STRUCTURE

To be awarded the Bachelor of Business Administration, students must complete 122 credits. The
distribution of credits based on components is as follows:

COMPONENT CREDITS PRE-REQUISITE
UNIVERSITY COURSES

Required for all students

CIX2005 Entrepreneurship 3

1
GLTXXXX English Language Course 4

Co-curriculum [Choose one (1)]
GKA1001 Attach@Industry
GKI1001 Independent Research
2
GKK1001 Community Service
GKP1001 Talent Development
GKS1001 Volunteerism

GIG1012 Philosophy and Current Issues (required for Malaysian
students) OR 2
GLT1017 Basic Malay Language (required for International Students)

GIG1013 Appreciation of Ethics and Civilizations 2
Total 13
CORE COURSES

CIX1001 Principles of Microeconomics 3

CIX1002 Principles of Macroeconomics 3

CIX1003 Business Statistics 3

CIX1004 Quantitative Analysis for Business 3
CIX1005 Business Communication: A Critical Thinking Approach 3
CIA1001 Introductory Accounting 3

CIA2009 Management Accounting 3

CIB1001 Management 3

CIB1002 Human Resource Management 3

CIB3002 Strategic Management 4
CIB3010 Business Ethics and Corporate Governance 3
CID1001 Management Information Systems 3