Page 3 - Program_Structure_BBA_HANDBOOK

LIST OF SPECIALISATION COURSES

COMPONENT CREDITS PRE-REQUISITE SUGGESTION

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MANAGEMENT SPECIALISATION COURSES (CHOOSE 11 COURSES)

CIF2001 Consumer Behaviour 3 Y2
CIX2007 Commercial
CIA2008 Company Law 3 Law Y3

CIB2001 Organizational Behaviour 3 Y2

CIB2003 Legal Aspect of Banking 3 Y2

CIB3003 International Business Management 3 Y3

CIB3005 Leadership 3 Y3

CIB3006 Service Management 3 Y3

CIB3007 Islamic Perspective on Business 3 Y3

CIB3008 Change Management 3 Y3

CIB3009 Cross Cultural Management 3 Y3

CIB3011 Introduction to Positive Psychology 3 Y3

CID3003 Quality Management 3 Y3

CIX3005 Tourism Management 3 Y3

Total 33

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MARKETING SPECIALISATION COURSES (CHOOSE 11 COURSES)

CIX2002 Sales Management 3 Y2

CIB2001 Organizational Behaviour 3 Y2

CID2002 E-Commerce 3 Y2

CIF2001 Consumer Behaviour 3 Y2

CIF2002 Retailing 3 Y2

CIF2004 Digital Marketing 3 Y2

CIF3001 Global Marketing 3 Y3

CIF3002 Hospitality Management 3 Y3
CIF3003 Integrated Marketing
Communications 3 Y3

CIF3004 Services Marketing 3 Y3

CIF3005 Branding 3 Y3

CIX3001 Islamic Marketing 3 Y3

CIX3006 Marketing Analytics 3 Y3

Total 33
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OPERATIONS AND INFORMATION SYSTEMS MANAGEMENT COURSES (CHOOSE 11 COURSES)

CID2002 E-Commerce 3 Y2

CID2003 Business Data Communication 3 Y2

CID2004 Business Data Management 3 Y2
CID2005 Business Analysis and Systems
Design 3 Y2

CIF2002 Retailing 3 Y2