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SPORTS CENTRE UNDERGRADUATE PROGRAMME GUIDEBOOK, 2017/2018 ACADEMIC SESSION 12

BACHELOR OF SPORTS MANAGEMENT SCIENCE

SPORTS MANAGEMENT

Sports Management is a branch of Sports Science knowledge. In general, it is divided into three main
1
forms (Parks & Quarterman, 2000) :

(i) Professional career fields related to sports.
(ii) The field of professional career where many job opportunities related to sports are available.
(ii) The field of academic study that specifically prepares intellectuals at universities and colleges.

Sports Management as an academic field began in the United States around 50 years ago where it was
able to put the country on the world map in terms of globalization and commercialization within the sports
industry. Our country has also made great strides in this field by introducing Sports Science academic
programmes in 1995, making us one of the earliest institutions in the region to do so. Since then, the
University of Malaya has been producing Sports Management graduates who are able to contribute to
the development of Sports Management in Malaysia.

By studying various aspects of Sports Management such as Facilities and Equipment Management,
Sports Finance, Sports Marketing, Event Management, Human Resource Management as well as
Sports Law and other subjects, University of Malaya graduates will have strong and adequate
knowledge to make a difference. The Sports Centre, University of Malaya will strive further to improve
the quality of the Sports Management programme in order for future graduates to become even more
professional and knowledgeable.

PROGRAMME OBJECTIVES FOR THE BACHELOR DEGREE OF
SPORTS MANAGEMENT SCIENCE

The main objective of this programme is to produce high quality human capital in Sports Management.
The graduates who are directly or indirectly involved in this field will be able to generate ideas, bring
positive change and develop the discipline through prudent management; initiate strong networking and
develop sound decision making skills.

This student-centred programme will allow students to follow an interdisciplinary programme in line with
the national sports development agenda. The programme is also designed to provide students with the
know-how, knowledge and skills to be a competent sports manager. Part of the learning process is for
students to demonstrate the ability to perform basic research in the field of sports. Academic training
as such is expected to strengthen and develop students' leadership in Sports Science knowledge where
they will be able to use the latest scientific theories and models to benefit our local sports entities and
communities. This will eventually create interest and encourage students to engage in lifelong learning.

As a result, students will be able to critically evaluate local and international sports issues, as well as
display professional social skills, perceptions, opinions and attitudes in the management of sports
organizations. In addition, the programme is designed to emphasise upgrading managerial and
entrepreneurship skills in order for graduates to remain relevant in the sports industry. These objectives
can also be achieved by sending the students for industrial training.

1 J.B. Parks & J. Quarterman (2000). Contemporary Sports Management. Human Kinetics, Champaign, Ill.