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BACHELOR OF SPORTS MANAGEMENT 2025/2026 ACADEMIC SESSION

and will practice how to prepare a simple sponsorship proposal in this industry.
Main Reference 1. Finch, D. J., O'Reilly, N., Abeza, G., Clark, B., & Legg, D. (Eds.). (2019). Implications and
Impacts of eSports on Business and Society: Emerging Research and Opportunities:
Emerging Research and Opportunities. IGI Global.
2. Scholz, T. M. (2019). ESports is Business: Management in the World of Competitive
Gaming. Springer.
3. Andreasen, M. S. & Caspersen. T. B. (2019). The human factor in esport: Esport
psychology. BoD.
4. Rogers, R. (ed) (2019). Understanding Esports: An Introduction to the Global
Phenomenon. Rowman & Littlefield
5. Marquardt (2017) E-Sports Competitions. Norwood House Press
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%

Learning and Research Activities

To access lab and gym facilities for learning and research activities at FSSE, please contact
the respective lab coordinator:

1. Sports Nutrition & Exercise Physiology Lab, Assoc. Prof. Dr. Sareena
Hanim Hamzah,sareena@um.edu.my
2. Motor Control Lab, Assoc. Prof. Dr Jadeera Cheong Phaik Geok, jadeera@um.edu.my
3. Bionalytical lab, Assoc. Prof. Dr. Ashril Yusof, ashril@um.edu.my
4. Sports Science Fundamental lab, Assoc. Prof. Dr Victor Selvarajah
Selvanayagam,victors@um.edu.my
5. Sports Biomechanics Lab, Assoc. Prof. Dr. Rizal Mohd Razman, rizal@um.edu.my