Page 36 - MASTER OF SPORTS ADMINISTRATION AND LEADERSHIP 2025/2026

34 FSSE RESEARCH PROGRAMME HANDBOOK 2025/2026 ACADEMIC SESSION

Course Code VQX7005
Course Title SPORT DIGITALIZATION

Credit 3
Course Learning At the end of the course, students are able to:
Outcomes 1. Identify latest trends of digitalization in the sports industry, its
evolution and application
2. Analyse digital technologies in sporting activities and their
impact on sports organizations
3. Organize a sport event using the digital platform
Synopsis It is crucial to embedded digital technology in every aspect of the
sports administrations and leadership, transforming people,
processes, and technology. The new competitors are digitally-
based activities such as social media, video streaming and gaming.
Students will be exposed to sports and digital technology, from
athlete, spectator experience, role of media to organization
management and sports industry
Main Reference 1. Vanessa Ratten (2019). Sports Technology and Innovation:
Assessing Cultural and Social Factors. Palgrave Macmillan
2. Jeroen Koekoek & Ivo van Hilvoorde (2018). Digital Technology
in Physical Education:Global Perspective. Routledge
3. Andy Miah (2017) Sport 2.0:Transforming Sports for a Digital
World. The MIT Press
4. Abhijit Bhaduri (2016). The Digital Tsunami: Succeeding in a
World Turned Upside-Down. Rupa Publications India Pvt. Ltd.
Assessment Weightage Continuous Assessment: 60%
Final Examination: 40%

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