Page 119 - 4_PROGRAM_PENGAJIAN_MELAYU

PRO FORMA KURSUS
COURSE PRO FORMA

PENTING / IMPORTANT:
Kandungan Pro Forma ini tidak boleh diubah tanpa kelulusan Senat bagi perkara-perkara yang telah ditandakan*. Pindaan kepada perkara lain boleh diluluskan di peringkat
Akademi/Fakulti/Institut/Pusat.
Contents of this Pro Forma shall not be changed without the Senate’s approval for items indicated with *. Changes to the other items can be approved at the Academy/Faculty/Institution/Centre
level.

Versi Bahasa Malaysia Versi Bahasa Inggeris
Malay Version English Version
Akademi/Fakulti/Institut/Pusat Akademi Pengajian Melayu Academy of Malay Studies
Academy/Faculty/Institute/Centre
Jabatan Jabatan Sosio-Budaya / Kesenian Melayu Department of Malay Socio Culture / Arts
Department
Nama Program Akademik Sarjana Muda Pengajian Melayu Bachelor of Malay Studies
Name of Academic Programme
Kod Kursus* JIF2018 JIF2018
Course Code*
Tajuk Kursus* Seni Persembahan Iklan The Art of Advertisement
Course Title*

Kredit* 2 kredit 2 credit
Credit*
Masa Pembelajaran Pelajar (SLT) 80 jam 80 hours
Student Learning Time (SLT)
Prasyarat/Keperluan Minimum Kursus Tiada None
Course Pre-requisite(s)/Minimum Requirement(s)
Hasil Pembelajaran Kursus* Di akhir kursus ini, pelajar dapat: At the end of the course, students are able to:
Course Learning Outcomes* 1. Membincangkan peranan iklan dalam masyarakat 1. Discuss the role of advertisment in society
2. Menghuraikan kaedah pengiklanan dalam pelbagai media, 2. Analyze the methods of advertisment in various media,
khasnya media persembahan. specifically presentation media
3. Berkongsi aspek nilai dramatik pengisian iklan. 3. Share value aspects of dramatic advertisment content.
Sinopsis Kandungan Kursus Kursus ini mendedahkan pelajar kepada definisi dan konsep The course educates students about the concept and
Synopsis of Course Contents tulisan dan seni kaligrafi, khususnya kaligrafi di Alam Melayu. definition of hand writing and the art of calligraphy,
Menyoroti sejarah perkembangan seni kaligrafi. Memaparkan especially in the Malay world. Understanding the history
contoh-contoh seni kaligrafi daripada pelbagai artifak-artifak yang and development of calligraphy. Presenting examples of
wujud di Alam Melayu. Memberikan kaedah penulisan kaligrafi artefact with various types of calligraphy which had been
dan teknik-teknik penghasilan dalam pelbagai media. part of the Malay world. Enlighten students with methods

63
UM-PT01-MQF-BR005-S01