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PRO FORMA KURSUS
COURSE PRO FORMA

PENTING / IMPORTANT:
Kandungan Pro Forma ini tidak boleh diubah tanpa kelulusan Senat bagi perkara-perkara yang telah ditandakan*. Pindaan kepada perkara lain boleh diluluskan di peringkat
Akademi/Fakulti/Institut/Pusat.
Contents of this Pro Forma shall not be changed without the Senate’s approval for items indicated with *. Changes to the other items can be approved at the Academy/Faculty/Institution/Centre
level.

Versi Bahasa Malaysia Versi Bahasa Inggeris
Malay Version English Version
Akademi/Fakulti/Institut/Pusat Akademi Pengajian Melayu Academy of Malay Studies
Academy/Faculty/Institute/Centre
Jabatan Jabatan Sosio-Budaya / Kesenian Melayu Department of Malay Socio Culture / Arts
Department
Nama Program Akademik Sarjana Muda Pengajian Melayu Bachelor of Malay Studies
Name of Academic Programme
Kod Kursus* JIF3019 JIF3019
Course Code*
Tajuk Kursus* Pemasaran Produk Seni dan Budaya Marketing of Art and Culture Products
Course Title*

Kredit* 2 kredit 2 credit
Credit*
Masa Pembelajaran Pelajar (SLT) 80 jam 80 hours
Student Learning Time (SLT)
Prasyarat/Keperluan Minimum Kursus Tiada None
Course Pre-requisite(s)/Minimum Requirement(s)
Hasil Pembelajaran Kursus* Di akhir kursus ini, pelajar dapat: At the end of the course, students are able to:
Course Learning Outcomes* 1. Menjelaskan konsep pemasaran bagi produk seni dan 1. Explain the marketing concept for art and cultural
budaya. products.
2. Membahaskan kaedah pemasaran produk seni dan budaya. 2. Discuss the marketing methods of art and cultural
3. Mengorganisasi kaedah pemasaran produk seni dan budaya products.
melalui projek pemasaran 3. Organize marketing methods of art and cultural
products through marketing projects.
Sinopsis Kandungan Kursus Kursus ini memberikan pendedahan menyeluruh mengenai The course exposes general concepts, processes and
Synopsis of Course Contents konsep, proses dan kaedah serta penggunaannya dalam methods as well as its usability in the planning and
merancang dan melaksanakan usaha-usaha ke arah pemasaran executing of efforts towards its selling. Discusses factors of
produk seni dan budaya. Membicarakan faktor keperluan consumer needs and current trends in art and culture

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