Page 49 - Buku Panduan Jabatan Bahasa Melayu

PRO FORMA KURSUS
COURSE PRO FORMA

Versi Bahasa Malaysia Versi Bahasa Inggeris
Malay Version English Version

Sinopsis Kandungan Kursus Kursus ini akan membincangkan komponen bahasa dalam pengiklanan, This course will discuss the components of language in advertising,
Synopsis of Course Contents menekankan penggunaan laras, gaya, dan retorik dalam promosi jenama. emphasizing the use of register, style, and rhetoric in brand
Selain itu juga, aspek sosial, undang-undang dan etika pengiklanan, promotion. Also the social, legal and ethical aspects of advertising,
pembangunan iklan (iklan) dan penilaian pengiklanan yang berbeza boleh the advertising development and different advertising assessment
didapati: cetak, televisyen, radio, Internet, promosi jualan, mel langsung available: print, television, radio, Internet, sales promotion, direct
dan publisiti. mail and publicity.

Pemberatan Penilaian* Penilaian Berterusan: 100% Continuous Assessment: 100%
Assessment Weightage* Peperiksaan Akhir:- Final Examination:-

Kaedah Maklum Balas Tentang Prestasi Markah Penilaian Berterusan akan dimaklumkan kepada pelajar Continuous Assessment Marks will be informed to the students
Methodologies for Feedback on Performance sebelum peperiksaan akhir. before the final exams.

Kriteria Dalam Penilaian Sumatif Rujuk “Kaedah-kaedah Universiti Malaya (Ijazah Sarjana Muda) 2019” dan Please refer to the University of Malaya (Bachelor’s Degree) Rules
Criteria in Summative Assessment “Peraturan-peraturan Universiti Malaya (Ijazah Sarjana Muda) 2019”. 2019 and University of Malaya (Bachelor’s Degree) Regulations
2019.

28
UM-PT01-MQF-BR005-S01