Page 77 - Buku Panduan Jabatan Kesusasteraan Melayu

PRO FORMA KURSUS
COURSE PRO FORMA

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beberapa elemen pengurusan dan pemasaran akan marketing of literary works. Further elements of
dibincangkan, iaitu struktur organisasi, kepimpinan,penstafan, management and marketing will be discussed, namely
promosi, pengiklanan dan publisiti. Elemen-elemen pengurusan organizational structure, leadership, representation,
dan pemasaran ini dikaitkan dengan penelitian terhadap promotion, advertising and publicity. These elements of
pemasaran karya sastera. Para pelajar juga didedahkan dengan management and marketing are linked to research on the
cabaran-cabaran yang dihadapi dalam pengurusan dan marketing of literary works. Students are also exposed to
pemasaran karya sastera. the challenges facing the management and marketing of
literary works.
Pemberatan Penilaian* Penilaian Berterusan:60% Continuous Assessment: 60%
Assessment Weightage* Peperiksaan Akhir: 40% Final Examination: 40%

Kaedah Maklum Balas Tentang Prestasi Markah Penilaian Berterusan akan akan dimaklumkan kepada Continuous assessment marks will be informed to the
Methodologies for Feedback on Performance pelajar sebelum peperiksaan akhir setiap semester. students before the final exams.
Kriteria Dalam Penilaian Sumatif Rujuk Kaedah-kaedah Universiti Malaya (Ijazah Sarjana Muda) Please refer to the University Malaya (Bachelor’s Degree)
Criteria in Summative Assessment 2019 dan Peraturan-peraturan Universiti Malaya (Ijazah Sarjana Rules 2019 and University of Malaya (Bachelor’s Degree)
Muda) 2019. regulations 2019.

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