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PRO FORMA KURSUS
                                                                                             COURSE PRO FORMA




                                                                              Versi Bahasa Malaysia                          Versi Bahasa Inggeris
                                                                                  Malay Version                                English Version
                                                                beberapa  elemen  pengurusan  dan  pemasaran  akan  marketing  of  literary works. Further elements of
                                                                dibincangkan,  iaitu  struktur  organisasi,  kepimpinan,penstafan,   management  and  marketing will  be discussed, namely
                                                                promosi, pengiklanan dan publisiti. Elemen-elemen pengurusan   organizational   structure,  leadership,  representation,
                                                                dan   pemasaran ini  dikaitkan dengan  penelitian terhadap   promotion, advertising and publicity.  These  elements of
                                                                pemasaran karya sastera. Para pelajar juga didedahkan dengan   management and marketing are linked to research on the
                                                                cabaran-cabaran yang dihadapi  dalam pengurusan  dan   marketing of literary works. Students are also exposed to
                                                                pemasaran karya sastera.                        the challenges facing  the management and  marketing of
                                                                                                                literary works.
                 Pemberatan Penilaian*                          Penilaian Berterusan:60%                        Continuous Assessment: 60%
                 Assessment Weightage*                          Peperiksaan Akhir: 40%                          Final Examination: 40%
                 Kaedah Maklum Balas Tentang Prestasi           Markah  Penilaian  Berterusan  akan  akan  dimaklumkan  kepada   Continuous assessment marks  will be informed  to  the
                 Methodologies for Feedback on Performance      pelajar sebelum peperiksaan akhir setiap semester.   students before the final exams.

                 Kriteria Dalam Penilaian Sumatif               Rujuk Kaedah-kaedah Universiti Malaya (Ijazah Sarjana Muda)   Please refer to the University Malaya (Bachelor’s Degree)
                 Criteria in Summative Assessment               2019 dan Peraturan-peraturan Universiti Malaya (Ijazah Sarjana   Rules 2019 and University of Malaya (Bachelor’s Degree)
                                                                Muda) 2019.                                     regulations 2019.
























               UM-PT01-MQF-BR005-S01                                                                                                      43
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