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IDENTITI KORPORAT UNIVERSITI MALAYA




                                     Personaliti Jenama (Brand Personality)
                                     L E A D












                                      Liberal          Empathetic        Adventurous           Determined
                                      Diverse,         Compassion,       Ambitious,            Single-Minded,
                                      Open,            Understanding,    Bold,                 Purposeful,
                                      Tolerant,        Accord,           Driven,               Decisive
                                      Enlightened,     Consideration     Risk Taking,
                                      Respectful                         Courageous,
                                                                         Change Maker,
                                                                         Resilient


                                                         Mapped to UM Core Values (P.O.I.S.E)


                                      Oneness          Oneness,          Passion               Passion,
                                                       Sincerity,                              Integrity
                                                       Empathy



                                     Dokumen Rujukan

                                     Dokumen Identiti Korporat UM ini hendaklah dibaca bersama dengan dokumen
                                     berikut:
                                     1.   Polisi Penggunaan Jenama dan Cap Dagangan Universiti Malaya

                                     2.  Polisi Harta Intelek dan Pengkomersialan Universiti Malaya































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