Page 91 - UMGSB_Handbook_Semester_2425_for_NewStudents

PROGRAMME STRUCTURE

Core Course (14 Credits)

Specialisation Course (12 Credits)

Core courses are designed to expose students
to the fundamentals of marketing of business
organisations.

The core courses are as follows:

Course Code Course Name
Marketing Research Methods
Note : Students are required to register Marketing
CQE7001 Research Methods and obtain atleast Grade B
(PASS) and above before register for CQE7009
Research Project
Research Project
1. Pre-requisite – PASS CQE7001 Marketing
Research Methods
CQE7009
2. Students are required to register CQE7009
Research Project in two (2) consecutive
semesters
CQE7003 Industry Engagement
CQE7004 Product Development & Innovation
CQC7004 Strategic Marketing

*Each core course carry three (3) credit hours except of
Industry Engagement five (5) credits and Research Project
ten (10) credit.
Students are required to take FOUR (4)
specialisation courses, which make up 12
credits. The following is the list of
specialisation courses
COURSE COURSE NAME
CODE

CQE7005 Digital Media Marketing

CQC7024 Consumer Behaviour

CQC7026 Global Branding

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CQC7028 Integrated Marketing Communications