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In this subject students will develop new media. Students will also be taught bertujuan memberi peluang kepada pelajar
production skills in camera and lighting, how to strengthen manuscripts from the membangunkan kemahiran diri menjadi
sound recording and sound design and most basic level (language editing, scene & profesional dalam bidang pengajian media.
editing. It encourages students to develop web design) up to final process (product).
their intellectual and expressive capacities General editing methods (language, scenes This course will expose students to the
in screen production genre especially for and web designs) till a final product is media industry as a preparatory step
film and television. Students are taught achieved. Students will also be assisted and before they enter the working world. It is
aesthetic and conceptual conventions, guided in analysing to make correction on also to give them an opportunity to develop
operational and technical skills, and manuscripts based on proof marking skills their skill as professional in media studies.
the production process by means of (Chicago Manual/Gaya Dewan).
demonstrations and individual and group
work. Students collaboratively produce
short creative works in high-definition video
within their chosen genre and style. AIM3002
AIM2003 Teknik dan Strategi Perhubungan Awam
Media, Budaya dan Masyarakat Techniques and Strategies in Public
Media, Culture and Society Relations
AIM2001 Kursus ini bertindak sebagai platform Kursus ini memperkenal dan
Pelaporan Berita kepada pelajar untuk menghalusi peranan membincangkan matlamat teknik
News Reporting dan hubungan media dalam proses perhubungan awam di pasaran iaitu
pembentukan budaya dan masyarakat. Ia meliputi tentang tujuan perhubungan
Pelajar diperkenalkan tentang melatih pelajar menggunakan pendekatan awam, perhubungan media, penulisan,
kewartawanan dan pelaporan berita dalam kritis untuk menghargai penggunaan media penerbitan, protokol, pengurusan acara,
pelbagai platform media persekitaran dalam persekitaran lanskap politik, ekonomi, menangani pendapat publik, seterusnya
kontemporari. Pelajar belajar prinsip- budaya; dan pembangunan negara pada mengetahui tentang teknologi komunikasi
prinsip asas kewartawanan (contohnya abad ke 21. Pelajar juga akan menggunakan yang terdapat dalam amalan perhubungan
nilai berita, agenda berita, ketepatan) kaedah penyelidikan lapangan untuk menilai awam masa kini.
dan elemen-elemen asas laporan berita dan merekod perkaitan dan pengaruh
(contohnya membawa berita, sumber media dalam konteks kehidupan seharian. The course introduces and discusses the
berita, kitaran berita). Pelajar digalakkan objective of public relations techniques used
untuk membiasakan diri dengan pelbagai This course is a platform for students to in the market such as in the media relations,
bentuk dan platform kewartawanan yang delve into the role of media in the process of writings, publishing, protocol, event
merangkumi berita di media cetak dan cultural formation and media’s relationship management, handling audience and also
siaran kepada kewartawanan media baharu. to society. It will train students to use critical the usage of contemporary communication
approach to appreciate media usage within technologies relevant to public relations.
Students are introduced to journalism the surrounding of political landscape,
and news reporting in a contemporary economy, and culture; and national
multiplatform media environment. Students development in the 21st century. Student will
learn basic principles of journalism (e.g. also use ethnographic methods to assess
news values, news agenda, accuracy) and and record the association and influence of AIM3004
basic elements of news reporting (e.g. news media in the context of everyday life. Kertas Projek 2
leads, news sources, news cycles). Students Project Paper 2
are encouraged to build familiarity with
various forms and platforms of journalism, Kursus ini bertujuan untuk melibatkan
ranging from print and broadcast news to pelajar dalam latihan untuk menghasilkan
new media journalism. AIM2004
Kertas Projek 1 penulisan akademik lanjutan berdasarkan
Project Paper 1 topik penyelidikan. Pelajar dikehendaki
mempamerkan kebolehan untuk
Kursus ini bertujuan untuk melatih pelajar mendapatkan dan menilai isu-isu media
AIM2002 menghasilkan projek media bersepadu terkini, membentuk hujahan dan meneliti
Penyuntingan yang lengkap secara individu. Pelajar, ulasan kajian lepas terpilih secara kritikal
Editing secara individu, akan menghuraikan proses dalam bidang kajian yang dikemukakan.
projek media melalui disiplin terpilih dan Kertas projek ini akan mendapat penyeliaan
Kursus ini membincangkan kaedah aplikasi yang berkaitan. daripada pensyarah yang dilantik oleh
membuat penyuntingan dan pembacaan jabatan.
pruf untuk menghasilkan produk yang The purpose of this subject is to train
berkualiti. Tumpuan adalah pada students to produce completed integrated The purpose of this subject is to engage
penyempurnaan manuskrip sama ada media project. Individually, students will student with the training to produce an
skrip untuk media cetak, elektronik atau describe the process of integrated media advance academic writing based on
media baharu, kaedah untuk pemantapan project based on selected discipline and research topic. Students are required to
manuskrip dari peringkat paling dasar related application. give evidence of their abilities to discover
(editing bahasa, scene & web design) and evaluate contemporary media issue,
hinggalah proses terakhir (produk). Pelajar contructing argument and critically evaluate
dibantu dan dipandu untuk menganalisis selected literature in their proposed area
dengan cara membetulkan manuskrip AIM3001 of study. This academic project will be
mengikut skil penandaan pruf (Chicago Latihan Industri supervised by assigned lecturer who will be
Manual/Gaya Dewan). Industrial Training appointed by the department.

This course discusses editing and Kursus ini akan memberi pendedahan
proofreading methods for creating kepada pelajar tentang industri media
publication products of quality. Attention sebagai langkah persediaan sebelum
will be given to the process of finalizing mereka memasuki dunia pekerjaan. Ia juga
manuscripts for print, electronic media and