Page 45 - RESEARCHER PROFILE BOOK

YEAR
2024

department of east asian studies

RESEARCH INTERESTS
Japanese Culture and Society,
Japanese Pop Culture & Subculture
Japanese Organizational Culture

RESEARCH KEYWORD
Cultural studies, Japanese culture, Japanese
society, subculture, cross-culture.

SELECTED PUBLICATIONS
Paidi, R. (2023). Strategi "Cool Japan" dan
dr. Keberhasilan Diplomasi Budaya Jepun di Malaysia.
SINERGI: Journal of Strategic Studies &
rohayati paidi International Affairs, 3(1), 108–128.
rohayatipaidi@um.edu.my https://doi.org/10.17576/sinergi.0301.2023.10.
Paidi, R., & Suki, M. N. (2023). The Story of a Look
East Policy Family: Rozeriya Enterprise. In M. N. M.
EDUCATION Akhir, M. I. M. Huda, & A. Hassan (Eds.), Evolution
and Multidimensional Reflections of Malaysia's Look
PhD, (Arts) East Policy (pp. 234-248). Bangi: Penerbit UKM.
Universiti Malaya (UM)
Hassan, A., & Paidi, R. (2022). Transformasi Sosial
MBA, (Business Management) Kontemporari Jepun. Kuala Lumpur: Penerbit
Shiga University, Japan Universiti Malaya.
Paidi, R. (2018). Cosplay di Malaysia: Transmisi dan
BEc, (Economics) Integrasi Trait Subbudaya Jepun. Kuala Lumpur:
Kobe University, Japan Penerbit Universiti Malaya.

UMEXPERT LINK SELECTED ACHIEVEMENTS
https://umexpert.um.edu.my/rohayatipaidi.html President of the Malaysian Association of Japanese
Studies, Sumitomo Foundation Research Grant
RESEARCHER ID 2021-2022 (Challenges In Establishing A
AAF-9469-2019 (Web of Science) Successful Social Interactions And Developing A
https://orcid.org/0000-0003-2819-0531 Lasting Interpersonal Relationships with Japanese
by Malaysian Exchange Students).
UM Excellent Service Award, 2018-2022
SCOPUS ID Member of Malaysia-Japan Research Centre,
57090816700 2019-2023.

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