Page 41 - PhD_Handbook_2019-2020

DETAILS OF CORE COURSE

COURSE TITLE RESEARCH METHOD
COURSE CODE CVX8001

1. Discuss the epistemology and philosophy underpinning
the characteristics and process of quantitative and
qualitative research.
2. Critically evaluate literature from relevant research
material.
LEARNING
OUTCOMES 3. Evaluate the ethical and policy issues in a particular
research project.
4. Apply appropriate technique for collecting, managing,
analysing and reporting quantitative and qualitative
data.
5. Write a research proposal
This course is designed to provide an overview of the
quantitative and qualitative methods for social science
research, particularly business research. Topics covered
include business research process, the research paradigm,
SYNOPSIS theory building, ethical issues, problem definition, propositions
and hypotheses development, measurement and scaling
concepts, primary and secondary data, sampling design,
questionnaire design, interviews, observation, experimental
research, case studies and grounded theory.

DOCTOR OF PHILOSOPHY (PhD) 37 | P a g e