Page 43 - PhD_Handbook_2019-2020

COURSE TITLE MARKETING ISSUES AND PRACTICES

COURSE CODE CVA 8003
1. Appraise concepts, theories and methods in marketing
discipline.
2. Discuss knowledge gaps, issues and contemporary
LEARNING
OUTCOMES advances in marketing research.
3. Synthesise literature in marketing towards the
development of theoretical research framework in
marketing.
This course is designed to expose students to the issues and
practices in marketing discipline. It also discusses issues, gaps
and future of marketing research. In addition, students are
SYNOPSIS required to synthesise literature in order to develop a
conceptual/theoretical research framework. It discusses the
relevant research methods for the students to develop their
analytical skills in research.

OPERATIONS MANAGEMENT AND INFORMATION SYSTEM
COURSE TITLE
ISSUES AND PRACTICES
COURSE CODE CVA 8004
1. Appraise concepts, theories and methods in operations
management and information system disciplines.
2. Discuss issues, gaps and future of operations
LEARNING
OUTCOMES management and information system research.
3. Synthesise literature towards the development of a
theoretical research framework in operation
management and information systems.
This course is design to expose students to appraise concepts,
theories and methods in operations management and
information system disciplines. It also discusses issues, gaps
and future of operations management and information
system research. In addition, students are required to
SYNOPSIS
synthesise literature in order to develop a
conceptual/theoretical research framework. It discusses the
relevant research methods for the students to develop their
analytical skills in research operation management and
information systems.

DOCTOR OF PHILOSOPHY (PhD) 39 | P a g e