Page 37 - FBA UG PROGRAMME HANDBOOK 2017
P. 37

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

               Aim of the Programme

               To equip graduates with knowledge, competency, practical skills, leadership attributes and problem solving skills
               in business management.


               Programme Educational Outcome (PEO) / Learning Outcomes of the Programme (PLO)

                 Program             PEO 1                       PEO 2                     PEO 3
                          Apply fundamental knowledge   Demonstrate professional   Participate in various
                          of business related areas to   values and ethics in various   professional activities that
                          address and solve relevant   business related disciplines for   contribute to the
                          business issues.             career advancement.         wellbeing of societies.
                           (PLO1,PLO2, PLO6)           (PLO3,PLO4, PLO8)           (PLO5,PLO7)
                                                                PLO
                          At the end of the BBA programme, graduates are able to:

                  BBA        1.  Acquire knowledge in various business disciplines
                             2.  Apply the knowledge in various functional business   disciplines
                             3.  Demonstrate an awareness of social responsibility
                             4.  Demonstrate professional behaviour
                             5.  Show the ability to communicate, lead and work in a team
                             6.  Solve problems using the scientific approach
                             7.  Become life-long self-directed learners
                             8.  Apply managerial and entrepreneurial skills.



               Professional Recognition
                                      CFA - Chartered Financial Analyst Institute




                                      MAICSA - Malaysian Institute of Chartered Secretaries and Administrators




               Currently the Bachelor of Business Administration is recognised by two prominent professional bodies namely
               Chartered Financial Analyst Institute (CFA) and Malaysian Institute of Chartered Secretaries and Administrators
               (MAICSA).  Graduates from this programme are granted credits exemptions to pursue the MAICSA professional
               qualification.  As for those graduated with finance and banking concentration, they can be considered for the
               CFA Program Awareness Scholarships to pursue the CFA professional qualification.


               AREAS OF CONCENTRATION FOR BBA PROGRAMME

               FBA  offers  only  one  BBA  programme  to  students.  Students  will  be  conferred  a  general  BBA  degree  upon
               completion of their studies. Students are, however, allowed to concentrate on areas in either Management,
               Marketing,  Finance  and  Banking  or  Operations  and  Management  Information  Systems  to  enhance  their
               credibility and their employment value. For the purposes of concentration, a student is required to complete
               any five courses (15 credits) from the various elective courses offered for a particular concentration area and
               the remaining five courses (15 credits) from the other departments in FBA. Students, upon graduation, may
               request a letter from the Dean confirming their concentration. The list of elective courses are subject to change
               and are as follows:
               Management




                                                           35
   32   33   34   35   36   37   38   39   40   41   42