Page 38 - FBA UG PROGRAMME HANDBOOK 2017

The effectiveness of an organisation depends on its manager’s ability to plan, organise, lead, and effectively
distribute resources and activities. Through a concentration in this field, students are expected to enhance their
understanding of the basic concepts, theories, and practices of management in business and entrepreneurship.
The following is a list of courses that students who wish to concentrate in Management should take or select
from:

Elective Management Courses

 CIA 2008 Company Law
 CIB 3005 Leadership
 CIB 3006 Service Management
 CIB 3007 Islamic Perspectives on Business
 CIE 3001 Industrial Relations
 CIX 2005 Entrepreneurship
 CIX 3005 Tourism Management

Marketing

Marketing management can be divided into two aspects: i) understanding the philosophies or organisational
orientation towards marketing concepts and customer satisfaction, and ii) implementation of strategies and
marketing activities to realise those philosophies. Courses in the field of marketing are designed to increase a
student’s understanding of marketing concepts and theories as well as develop effective marketing strategies.
The following is a list of courses that students who wish to concentrate in Marketing should take or select from:

Elective Marketing Courses

 CIF 2002 Retailing
 CIF 2003 Electronic Marketing
 CIF 3001 Global Marketing
 CIF 3002 Hospitality Management
 CIF 3003 Integrated Marketing Communications
 CIF 3004 Services Marketing
 CIX 2002 Sales Management
 CIX 3001 Islamic Marketing

Finance & Banking

An understanding of the financial and banking system is important for students who plan to pursue a career in
a commercial bank or in the financial services industry. Concentration in this field will enable students to carry
out their duties and responsibilities in a professional manner as the courses are structured to help students gain
knowledge and expertise in the field of banking and finance. The students will understand the ways in which
financial intermediaries and institutions operate, and the structure and functioning of financial markets. The
following is a list of courses that students who wish to concentrate in Finance and Banking should take or select
from:

Elective Finance and Banking Courses

 CIC 2003 Islamic Financial System
 CIC 2004 Investment Management
 CIC 2005 Econometrics
 CIC 2006 Global Finance
 CIC 2007 Money and Banking
 CIC 2009 Treasury Management
 CIC 3018 Derivatives Market
 CIC 3019 Insurance and Risk Management
 CIX 2003 Applied Financial Planning
 CIX 3002 Bank Management

36