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BACHELOR OF BUSINESS ADMINISTRATION
                                      (PROGRAMME STRUCTURE / STUDY PLAN)



                       INTRODUCTION

                       AIM OF THE PROGRAMME

                       To  equip  graduates  with  the  knowledge,  competency,  practical  skills,  leadership  attributes  and
                       problem-solving skills in business management.

                       PROGRAMME EDUCATIONAL OUTCOME (PEO) / LEARNING OUTCOMES OF THE PROGRAMME (PLO)

                               PEO 1                          PEO 2                         PEO 3
                    Graduates work in a business-  Graduates continue to         Graduates continue to
                    related area                  pursue lifelong                contribute to the
                                                  knowledge or                   sustainable development
                    (PLO1, PLO2, PLO3, PLO6,      professional                   and well-being of the
                    PLO7, PLO8)                   development.                   community.
                                                  (PO9)                          (PLO4, PLO5, PLO10)
                                                              PLO
                    At the end of the business administration programme, graduates are able to:
                    1.  Illustrate knowledge in related business disciplines including management, marketing, finance
                        & banking, and operations &information systems management
                    2.  Solve business and organisational issues using business-related concepts, principles and
                        techniques
                    3.  Demonstrate practical skills in business-related disciplines
                    4.  Work in a diverse team
                    5.  Communicate effectively in written and oral forms
                    6.  Implement solutions to business-related problems using digital technologies
                    7.  Implement solutions to business-related problems using quantitative skills
                    8.  Demonstrate autonomy and leadership skills in managing responsibilities
                    9.  Form self-directed life-long learning and entrepreneurial skills
                    10.  Conform to ethical and professional conduct


                       AREAS OF SPECIALISATION FOR BBA PROGRAMME


                       Students will be conferred a general BBA degree upon completion of their studies. Students are,
                       however,  allowed  to  specialise  in  areas  in  either  Management,  Marketing,  or  Operations  and
                       Information Systems Management to enhance their credibility and their employment value. For the
                       purposes of specialisation, a student is required to complete any eleven courses (33 credits) from a
                       particular specialisation area, four courses (12 credits) from the various faculty elective courses, and
                       three courses (6 credits) from SHE offered.
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