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◄Faculty of Business and Economics►

AA037004 STATISTICAL DATA ANALYSIS
4 Credits

Learning Outcomes At the end of the course, students are able to:

(1) Analyse quantitatively the structure in a set of data;
(2) Adapt the appropriate statistical techniques given the aim
of analysis in solving the related problems; and
(3) Express the results arising from the application of these
techniques to data in various fields.
(4) Adopt ethical practices in the conduct of research.

Synopsis of Course This course exposes students to the analysis of univariate and
Contents multivariate data. Students learn to examine variation in data;
assess the need for transformation; evaluate patterns;
summarize the information; and apply various statistical
techniques for analysis. Students learn to use statistical
software in application of regression analysis, discriminant
analysis, factor analysis, multidimensional scaling, conjoint
analysis, structural equation model and principal components
analysis to data from various field.

Assessment Weightage Continuous Assessment: 50%
Final Examination: 50%

Medium of Instruction English

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