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◄Faculty of Economics and Administration►

ESGC6318 APPLICATIONS OF DEMOGRAPHIC TECHNIQUES

Learning Outcomes At the end of the course, students are able to:

(1) Explain the importance and basic concepts of
demography;
(2) Compute demographic and population-related
socioeconomic indicators;
(3) Apply demographic techniques in different fields;
(4) Analyze the inter-relationships between population
dynamics and socioeconomic and business
development; and
(5) Evaluate the results of these analyses.
Synopsis of Course The course is designed to introduce students to the
Contents importance of population studies, basic concepts of
demography, sources of population data, demographic
trends and structures, and factors affecting population
changes.
The course covers demographic techniques including
computation and interpretation of various demographic
measures, life table applications and population projections.
The application of demographic data and techniques in
various sectors, such as employment, education, housing,
business and politics will be illustrated.
Assessment Continuous Assessment: 50%
Final Examination: 50%
Main Reference (1) Weeks, John R. Population - An Introduction to
Concepts and Issues. Wadsworth Publishing Company,
th
7 ed. 1999
(2) Jacob S. Siegel, Henry S. Shryock, Edward Stockwell,
David Swanson, Methods and Materials of
nd
Demography (2 edition), Academic Press Inc. 2003
(3) John Hopkins, Demography lectures (CD)
(4) Malaysia Plans.
(5) Population census reports
(6) Vital Statistics reports and abridged life tables
(7) Household survey reports
(8) UN, WHO and World Bank Reports.

ESGC6319 MARKETING RESEARCH TECHNIQUES

Learning Outcomes At the end of the course, students are able to:

(1) Explain the importance of marketing research;
(2) Apply the appropriate techniques for a given marketing
objective;
(3) Solve a marketing problem using appropriate
techniques;
(4) Evaluate the results of analysis for decision making in
marketing; and
(5) Communicate the findings effectively.

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