Page 310 - FASS Undergraduate Prospectus 2023-2024

AIM2018
Pengurusan Industri Kreatif
Creative Industry Management

Kursus ini menawarkan pelajar kesempatan untuk mengembangkan pengurusan strategik dan kepemimpinan profesional untuk
industri kreatif termasuk media cetak, elektronik, dan digital. Pelajar akan mempelajari teori dan amalan pengurusan serta konteks
dan operasi aspek industri kreatif terpilih

This course offers students the opportunity to develop professional leadership and strategic skills for the creative industries including
print, electronic and digital media. Students will learn both management theory and practice and the context and operations of selected
creative industry aspects.

AIM2019
Kewartawanan Penyiaran
Broadcast Journalism

Kursus ini memperkenalkan pelajar kepada kemahiran dan pengetahuan asas kewartawanan siaran, dengan memberikan tumpuan
kepada berita di radio dan televisyen. Pelajar diajar melaporkan berita dengan betul, termasuk proses temubual dan menulis berita.
Pelajar juga akan diajar bagaimana untuk menghasilkan, mempersembahkan dan mengurus pelbagai corak berita siaran, di samping
menilai dan mengapresiasi rancangan-rancangan tersebut. Pada akhir kursus, pelajar mampu menghasilkan berita untuk siaran di
radio dan televisyen.

This course introduces students to the skills and knowledge of fundamentals of broadcast journalism, with a particular focus on radio
and television news. Students will learn the skills of proper news reporting, including the interview process and writing of news. They
also learn how to produce, present and manage a variety of news forms, as well as evaluating and appreciating the genre. By the end of
the course, students will be able to produce radio and television newscast.