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BACHELOR OF SPORTS MANAGEMENT 2024/2025 ACADEMIC SESSION

                                              and will practice how to prepare a simple sponsorship proposal in this industry.
                    Main Reference            1.   Finch, D. J., O'Reilly, N., Abeza, G., Clark, B., & Legg, D.  (Eds.). (2019). Implications and
                                                 Impacts of  eSports on Business and Society: Emerging Research  and Opportunities:
                                                 Emerging Research and Opportunities. IGI Global.
                                              2.   Scholz,  T.  M.  (2019).  ESports  is  Business:  Management  in  the  World  of  Competitive
                                                 Gaming. Springer.
                                              3.   Andreasen,  M.  S.  &  Caspersen.  T.  B.  (2019).  The  human  factor  in  esport:  Esport
                                                 psychology. BoD.
                                              4.   Rogers,  R.  (ed)  (2019).  Understanding  Esports:  An  Introduction  to  the  Global
                                                 Phenomenon. Rowman & Littlefield
                                              5.   Marquardt (2017) E-Sports Competitions. Norwood House Press
                    Assessment Weightage      Continuous Assessment   : 60%
                                              Final Examination   : 40%

                   Learning and Research Activities

                   To access lab and gym facilities for learning and research activities at FSES, please contact
                   the respective lab coordinator:

                   1.     Sports Nutrition & Exercise Physiology Lab, Assoc. Prof. Dr. Sareena
                          Hanim Hamzah, sareena@um.edu.my
                   2.     Motor Control Lab, Assoc. Prof. Dr Jadeera Cheong Phaik Geok, jadeera@um.edu.my
                   3.     Bionalytical lab, Assoc. Prof. Dr. Ashril Yusof, ashril@um.edu.my
                   4.     Sports Science Fundamental lab, Assoc. Prof. Dr Victor Selvarajah
                          Selvanayagam, victors@um.edu.my
                   5.     Sports Biomechanics Lab, Dr. Rizal Mohd Razman, rizal@um.edu.my
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