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BACHELOR OF SPORTS MANAGEMENT 2024/2025 ACADEMIC SESSION

                                               967-13655-2-6. Halaman 37-58; IYRES.
                    Assessment Weightage      Continuous Assessment   : 60%
                                              Final Examination   : 40%


                    Course Code               VIA3021
                    Course Title              ATHLETE AND TEAM MANAGEMENT
                    Credit                    3
                    Medium of Instruction     English, Malay
                    Course Pre-requisite(s)/ Minimum   None
                    Requirement(s)
                    Course Learning Outcomes   At the end of the course, students are able to:
                                              1.   Discuss the roles and responsibilities of a sports team management.
                                              2.   Analyse the issues and needs of athletes and sports teams.
                                              3.  Apply strategies to solve issues and needs for athletes and sports teams.
                    Synopsis of Course Contents   This course provides students with knowledge and guidance to manage a sporting team or
                                              individual athletes making up a team at the local club, regional level or internationally.
                    Main Reference            1.   Applied Sport Management Skills (2019). Robert N Lussier, David C Kimball. Human
                                                  Kinetics Publishers.
                                              2.   Managing High Performance Sport (2013). Popi Sotiriadou and Veerle De
                                                  Bosscher. London : Routledge.
                                              3.   Sport Club Management (2010). Robinson, Matthew J., Champaign, IL : Human
                                                  Kinetics
                                              4.   The Impact of Sports Teams on Team Performance Management (2009). Vanessa
                                                  Ratten. Bradford, England. Emerald
                                              5.   The Successful Sports Team Management (2001). Kerr, A Turley, J.
                    Assessment Weightage      Continuous Assessment   : 60%
                                              Final Examination   : 40%


                    Course Code               VIA3022
                    Course Title              MEDIA AND SPORT
                    Credit                    3
                    Medium of Instruction     English, Malay
                    Course Pre-requisite(s)/ Minimum   None
                    Requirement(s)
                    Course Learning Outcomes   At the end of the course, students are able to:
                                              1.   Explain and discuss the role of media and media relations in sport.
                                              2.   Apply basic theories and principles of communication and public relations in sport.
                                              3.   Prepare a simple public relations and crisis management plan for sport organisation.
                    Synopsis of Course Contents   Students will be introduced to the theories and different concepts of media, media relations and
                                              public  relations  in  sport setting. They  will  be  able to  evaluate  theories  related  to local  and
                                              international sport context. Roles and responsibilities of media director will also be discussed.
                                              Students will learn about sport communication and public relations strategies.
                    Main Reference            1.   Frisby (2019) Current Controversies in Sports, Media, and Society. Cognella Academic
                                                 Publishing.
                                              2.   Billings, A. C., Butterworth, M. L., & Turman, P. D. (2018). Communication and sport:
                                                 Surveying the field. Sage Publications.
                                              3.   Rentner, T. L., & Burns, D. P. (2018). Case Studies in Sport Communication: You Make
                                                 the Call. Routledge.
                                              4.   Lenhard (2017) Public Relations, Social Media and Sports. GRIN Verlag.
                                              5.   Wenner & Billings (2017) Sport, Media and Mega-Events. Routledge
                                              6.   Schulz & Arke (2016). Sports Media Reporting, Producing, and Planning. Focal Press.
                                                 Oxford
                    Assessment Weightage      Continuous Assessment   : 60%
                                              Final Examination   : 40%


                    Course Code               VIA3023
                    Course Title              SPORT CONSUMER BEHAVIOUR
                    Credit                    3
                     Medium of Instruction    English, Malay
                    Course Pre-requisite(s)/ Minimum   None
                    Requirement(s)
                    Course Learning Outcomes   At the end of the course, students are able to:-
                                              1. Discuss different concepts of consumer behaviour in the context sport industry.
                                              2. Interpret differences between fans and consumers and apply them within the sport settings.
                                              3. Prepare a simple fan engagement plan for a sport organisation.
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