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SPORTS CENTRE UNDERGRADUATE PROGRAMME GUIDEBOOK, 2017/2018 ACADEMIC SESSION  13


               BACHELOR OF SPORTS MANAGEMENT SCIENCE



                  SPORTS MANAGEMENT



               Sports Management is a branch of Sports Science knowledge. In general, it is divided into three main
                                              1
               forms (Parks & Quarterman, 2000) :

               (i)  Professional career fields related to sports.
               (ii) The field of professional career where many job opportunities related to sports are available.
               (ii) The field of academic study that specifically prepares intellectuals at universities and colleges.

               Sports Management as an academic field began in the United States around 50 years ago where it was
               able to put the country on the world map in terms of globalization and commercialization within the sports
               industry. Our country has also made great strides in this field by introducing Sports Science academic
               programmes in 1995, making us one of the earliest institutions in the region to do so. Since then, the
               University of Malaya has been producing Sports Management graduates who are able to contribute to
               the development of Sports Management in Malaysia.

               By studying various aspects of Sports Management such as Facilities and Equipment Management,
               Sports  Finance,  Sports  Marketing,  Event  Management,  Human  Resource  Management  as  well  as
               Sports  Law  and  other  subjects,  University  of  Malaya  graduates  will  have  strong  and  adequate
               knowledge to make a difference.  The Sports Centre, University of Malaya will strive further to improve
               the quality of the Sports Management programme in order for future graduates to become even more
               professional and knowledgeable.





                  PROGRAMME OBJECTIVES FOR THE BACHELOR DEGREE OF
                  SPORTS MANAGEMENT SCIENCE


               The main objective of this programme is to produce high quality human capital in Sports Management.
               The graduates who are directly or indirectly involved in this field will be able to generate ideas, bring
               positive change and develop the discipline through prudent management; initiate strong networking and
               develop sound decision making skills.

               This student-centred programme will allow students to follow an interdisciplinary programme in line with
               the national sports development agenda.  The programme is also designed to provide students with the
               know-how, knowledge and skills to be a competent sports manager.  Part of the learning process is for
               students to demonstrate the ability to perform basic research in the field of sports.   Academic training
               as such is expected to strengthen and develop students' leadership in Sports Science knowledge where
               they will be able to use the latest scientific theories and models to benefit our local sports entities and
               communities.  This will eventually create interest and encourage students to engage in lifelong learning.

               As a result, students will be able to critically evaluate local and international sports issues, as well as
               display  professional  social  skills,  perceptions,  opinions  and  attitudes  in  the  management  of  sports
               organizations.  In  addition,  the  programme  is  designed  to  emphasise  upgrading  managerial  and
               entrepreneurship skills in order for graduates to remain relevant in the sports industry.  These objectives
               can also be achieved by sending the students for industrial training.







               1 J.B. Parks & J. Quarterman  (2000). Contemporary Sports Management. Human Kinetics, Champaign, Ill.
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