Page 140 - [2nd Edition FINAL] 2025 FASS PROFILE BOOK (18 x 24 cm)

YEAR
2025

department of Media and Communication studies

RESEARCH INTERESTS

Transmedia Storytelling
Multimedia Production
Media Management and Economics

RESEARCH KEYWORDSS
Transmedia Storytelling; Media Management;
Animation; Media Economics; Multimedia; New
Media; Media Production

SELECTED PUBLICATIONS
Hasri, Umar Hakim Mohd; Syed, Md Azalanshah
dr. Md (2025). Exploratory worldbuilding: bottom-up
strategy and continuity in Ejen Ali transmedia
Umar Hakim Mohd Hasri narrative development, MEDIA INTERNATIONAL
umarhakim@um.edu.my AUSTRALIA. . doi:10.1177/1329878X251333803
Mohd Hasri U.H., Syed M.A.M. (2024). A Paradigm
Shift in the Malaysian Animation Industry: Inclusive
EDUCATION Transmedia Storytelling and Cultural Preservation
Contrary to Global Trends, Jurnal Komunikasi:
PhD, (Arts) Malaysian Journal of Communication. 40(3), 132-
Universiti Malaya (UM) 151. doi:10.17576/JKMJC-2024-4003-08
MA (Arts) Mohd Hasri U.H., Md Syed M.A., Runnel C. (2022).
Universiti Malaya (UM) Transmedia storytelling in the Malaysian animation
industry: embedding local culture into commercially
BSc (Media Arts and Technology) developed products, Atlantic Journal of
Rochester Institute of Technology (RIT) Communication. 30(2), 115-131.
doi:10.1080/15456870.2020.1835909
UMEXPERT LINK
https://umexpert.um.edu.my/umarhakim

RESEARCHER ID
AAI-9476-2021 (Web of Science)
0000-0003-0883-4133 (ORCID)

SCOPUS ID
57221373523

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