Page 24 - MASTER OF SPORTS ADMINISTRATION AND LEADERSHIP
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Course Code                VQB7004
                Course Title               SPORTS MEDIA AND COMMUNICATION

                Credit                     3
                Course Learning            At the end of the course, students are able to:
                Outcomes
                                           1.  Analyse the role of communication, media and media relations
                                              for an organisation to succeed in the sport industry
                                           2.  Prepare a written, verbal and digital crisis communication plan
                                              for a sport organisation
                                           3.  Evaluate a public relations plan for a sport organisation
                Synopsis                   The theories and different concepts of media, media relations and
                                           public relations will be well discussed in the sport context. Roles
                                           and responsibilities of media director and communication manager
                                           of  sport  organisations  will  also  be  elaborated  and  discussed.
                                           Students will learn to prepare a crisis communication plan and draft
                                           public relations strategies for a sport organisation
                Main Reference                1)  Schulz & Arke (2016). Sports Media Reporting, Producing,
                                                  and Planning. Focal Press. Oxford
                                              2)  Hutchins & Rowe (2013). Sport Beyond Television: The
                                                  Internet, Digital Media and the Rise of Networked Media
                                                  Sport, Routledge
                                              3)  Billings, A. C., Butterworth, M. L., & Turman, P. D. (2018).
                                                  Communication and sport: Surveying the field. Sage
                                                  Publications
                                              4)  Rentner, T. L., & Burns, D. P. (2018). Case Studies in
                                                  Sport Communication: You Make the Call. Routledge
                                              5)  Stoldt et.al. (2012). Sport Public Relations. Human
                                                  Kinetics, Champaign. III
                Assessment Weightage       Continuous Assessment: 60%
                                           Final Examination: 40%
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