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BACHELOR OF SPORTS MANAGEMENT 2023/2024 ACADEMIC SESSION

                                              6.   Sodono Sukirno. (2005). Mikro Ekonomi. Aneka Publishing.

                    Assessment Weightage      Continuous Assessment   : 60%
                                              Final Examination   : 40%


                    Course Code               VIA2005
                    Course Title              RISK MANAGEMENT IN SPORTS
                    Credit                    3
                    Medium of Instruction     English, Malay
                    Course Pre-requisite(s)/ Minimum   None
                    Requirement(s)
                    Course Learning Outcomes   At the end of the course, students are able to:-
                                              1.   Describe the legal approach and its relationship to risk management in sports and
                                                 recreation
                                              2.   Explain the risk management process as well as the implementation of the suitable
                                                 treatment strategies
                                              3.   Apply the understanding of risk management in various sports and recreational
                                                 environments
                    Synopsis of Course Contents   This course deals with risk management in the context of sport management. This includes a
                                              discussion of the risk management matrix as related to sport organizations. Issues of liability
                                              and negligence from sport law aspects are also discussed.
                    Main Reference            1.   Appenzeller, H. (2012). Risk Management in Sports: Issues and Strategies. Carolina
                                                 Academic Press, USA.
                                              2.   Attarian, A. (2012). Risk Management in Outdoor and Adventure Programs: Scenarios of
                                                 Accidents, Incidents, and Misadventures. Human Kinetics, Champaign, Ill.
                    Assessment Weightage      Continuous Assessment   : 60%
                                              Final Examination   : 40%


                    Course Code               VIA2008
                    Course Title              SPORT MARKETING, PROMOTION, AND SPONSORSHIP
                    Credit                    3
                    Medium of Instruction     English, Malay
                    Course Pre-requisite(s)/ Minimum   VIA2003 Sport Economy
                    Requirement(s)
                    Course Learning Outcomes   At the end of the course, students are able to:
                                              1.   Explain and discuss different concepts of traditional and social media sport marketing.
                                              2.   Apply different types of sponsorship in sport industry.
                                              3.   Prepare a sport sponsorship proposal and Public Relation (PR) plan.
                    Synopsis of Course Contents   This course exposes sport marketing theories and principles to students. They will be trained
                                              to apply sport marketing theories that are relevant to various sport products. They will also
                                              discuss skills that are required in order to be successful sport marketers, particularly
                                              sponsorship plan.
                                                                        th
                    Main Reference            1. B.J. Mullin, S. Hardy, W.A. Sutton (4  Edition, 2018) Sport Marketing
                                              2. E.C. Schwarz, J.D. Hunter (3rd Edition, 2017) Advanced Theory and Practice in Sport
                                              Marketing
                                              3. A. Seymour & P. Blakey (2019) Digital Sport Marketing: Concepts, Cases and
                                              Conversations
                                              4. T.B. Cornwell (2020) Sponsorship in Marketing: Effective Partnerships in Sports, Arts and
                                              Events
                                              5. D.K Stotlar & M.S. Nagel (5  Edition, 2017) Developing Successful Sport Sponsorship
                                                                  th
                                              Plans
                                              6. T. Newman, J. Peck, B. Wilhide (2017) Social Media in Sport Marketing
                    Assessment Weightage      Continuous Assessment   : 60%
                                              Final Examination   : 40%


                    Course Code               VIA2009
                    Course Title              SPORT EVENT MANAGEMENT
                    Credit                    3
                      Medium of Instruction   English, Malay
                    Course Pre-requisite(s)/ Minimum   None
                    Requirement(s)
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