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BACHELOR OF SPORTS MANAGEMENT 2023/2024 ACADEMIC SESSION

                    Course Learning Outcomes   At the end of the course, students are able to:
                                              1.   Identify objectives and prospect of organising a sport event.
                                              2.   Explain the process involved in managing a sport event.
                                              3.   Apply knowledge and demonstrate skills by organising an actual sports event.
                    Synopsis of Course Contents   This course discusses the concept, approach and steps in managing sports/recreation events
                                              in a systematic, comprehensive and professional way. The focus  of teaching & learning will be
                                              on planning and managing skills of various aspects, such as: preparing a proposal, promotion
                                              & marketing, officials & volunteers, financial management, logistic, risk management, etc. This
                                              course  uses  a  ‘project-based-learning’  approach  so  the  understanding  and  knowledge
                                              application  of  the  students can be assessed when  they are
                                              given a task on organising an actual sport event.
                    Main Reference            1.   Greenwell, T. C., Danzey-Bussell, L. A., & Shonk, D. (2020) Managing Sport
                                                                     nd
                                                 Events, with web resource, 2  ed., Champaign, IL: Human Kinetics.
                                              2.   Parent, M, & Chappelet, J.-L. (2015). The Routledge Handbook of Sports
                                                 Event Management. Routledge International Handbooks
                                              3.   Mastermman, G. (2004). Strategic Sports Event Management: An
                                                 International Approach (Hosptality, Leisure and Tourisme). Butterworth-
                                                 Heinemann
                                              4.   Wee, E. H. (2006). Pengurusan acara sukan. Mohd Salleh Aman (ed).
                                                 Pengurusan sukan: Aplikasinya di Malaysia. Kuala Lumpur: Penerbitan
                                                 Universiti Malaya
                                              5.   Mallen, C. & Adams, L. (2008). Sport, Recreation and Tourismme Event
                                                 Management: Theoretical and Practical Dimensions. Butterworth-
                                                 Heinemann
                    Assessment Weightage      Continuous Assessment   : 60%
                                              Final Examination   : 40%


                    Course Code               VIA2010
                    Course Title              SPORT SOCIAL ENGAGEMENT
                    Credit                    3
                    Medium of Instruction     English, Malay
                    Course Pre-requisite(s)/ Minimum   None
                    Requirement(s)
                    Course Learning Outcomes   At the end of the course, students are able to:
                                              1.   Demonstrate the importance of social engagement.
                                              2.   Work in teams/groups and with the community.
                                              3.   Demonstrate good communication skills with Communities.
                    Synopsis of Course Contents   This course exposes students to community service and volunteerism. Students need to plan
                                              and  implement community  engagement  programs  in  groups.  Students  are  also  required  to
                                              create a reflection journal to record self-transformation before, during and after the community
                                              engagement program as well as group freports and presentations based on experiences with
                                              the communities.
                    Main Reference            1.   Lina D. Dostilio, 2017. The Community Engagement Professional in Higher
                                              2.   Julia  Preece,  2017.  University  Community  Engagement  and Lifelong Learning: The
                                                 Porous University, Springer.
                                              3.   Benneworth, Paul. editor. 2013. University Engagement With Socially Excluded
                                                 Communities, Dordrecht : Springer Netherlands : Imprint: Springer.
                                              4.   Hoy, M. Johnson, 2013. Deepening Community Engagement in Higher Education:
                                                 Forging New Pathways, Springer.
                    Assessment Weightage      Continuous Assessment   : 60%
                                              Final Examination   : 40%


                    Course Code               VIA2011
                    Course Title              SPORT BUSINESS AND ENTREPRENEURSHIP
                    Credit                    4
                    Medium of Instruction     English, Malay
                    Course Pre-requisite(s)/ Minimum   None
                    Requirement(s)
                    Course Learning Outcomes   At the end of the course, students are able to:
                                              1.   Discuss different concepts of entrepreneurship in sport industry.
                                              2.   Employ entrepreneurial problem solving skills in the sport industry.
                                              3.   Develop a business plan in sport industry.
                    Synopsis of Course Contents   This course provides the basic concepts of entrepreneurship to students. They will learn how
                                              to  think  entrepreneurially  throughout  their  life.  They  will  also  discuss  different  skills  and
                                              characteristics  of  an  entrepreneur.  Students  will  improve  their  business  skills  by  learning
                                              about writing a business plan and presenting it in front of audience.
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