Page 52 - BACHELOR OF SPORTS MANAGEMENT 2023/2024

BACHELOR OF SPORTS MANAGEMENT 2023/2024 ACADEMIC SESSION

967-13655-2-6. Halaman 37-58; IYRES.
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%

Course Code VIA3021
Course Title ATHLETE AND TEAM MANAGEMENT
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:
1. Discuss the roles and responsibilities of a sports team management.
2. Analyse the issues and needs of athletes and sports teams.
3. Apply strategies to solve issues and needs for athletes and sports teams.
Synopsis of Course Contents This course provides students with knowledge and guidance to manage a sporting team or
individual athletes making up a team at the local club, regional level or internationally.
Main Reference 1. Applied Sport Management Skills (2019). Robert N Lussier, David C Kimball. Human
Kinetics Publishers.
2. Managing High Performance Sport (2013). Popi Sotiriadou and Veerle De
Bosscher. London : Routledge.
3. Sport Club Management (2010). Robinson, Matthew J., Champaign, IL : Human
Kinetics
4. The Impact of Sports Teams on Team Performance Management (2009). Vanessa
Ratten. Bradford, England. Emerald
5. The Successful Sports Team Management (2001). Kerr, A Turley, J.
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%

Course Code VIA3022
Course Title MEDIA AND SPORT
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:
1. Explain and discuss the role of media and media relations in sport.
2. Apply basic theories and principles of communication and public relations in sport.
3. Prepare a simple public relations and crisis management plan for sport organisation.
Synopsis of Course Contents Students will be introduced to the theories and different concepts of media, media relations and
public relations in sport setting. They will be able to evaluate theories related to local and
international sport context. Roles and responsibilities of media director will also be discussed.
Students will learn about sport communication and public relations strategies.
Main Reference 1. Frisby (2019) Current Controversies in Sports, Media, and Society. Cognella Academic
Publishing.
2. Billings, A. C., Butterworth, M. L., & Turman, P. D. (2018). Communication and sport:
Surveying the field. Sage Publications.
3. Rentner, T. L., & Burns, D. P. (2018). Case Studies in Sport Communication: You Make
the Call. Routledge.
4. Lenhard (2017) Public Relations, Social Media and Sports. GRIN Verlag.
5. Wenner & Billings (2017) Sport, Media and Mega-Events. Routledge
6. Schulz & Arke (2016). Sports Media Reporting, Producing, and Planning. Focal Press.
Oxford
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%

Course Code VIA3023
Course Title SPORT CONSUMER BEHAVIOUR
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:-
1. Discuss different concepts of consumer behaviour in the context sport industry.
2. Interpret differences between fans and consumers and apply them within the sport settings.
3. Prepare a simple fan engagement plan for a sport organisation.