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Amrul Asraf Mohd Any, PhD (Nottingham), MSc (Strathclyde), BSc (UiTM), Dip (UiTM)
Senior Lecturer
Services Marketing, Customer Participation, Value Co-creation, Digital Marketing,
Food Marketing
Email: amrul_asraf@um.edu.my
CV: http://umexpert.um.edu.my/amrul_asraf

Ezlika M. Ghazali, PhD (Warwick), MBA (UM), BBA (De Montfort)
Senior Lecturer
Consumer Behaviour, E-Loyalty, Switching Behaviour, Green Consumer, Ethical and
Social Marketing, Digital Marketing
Email: ezlika@um.edu.my
CV: http://umexpert.um.edu.my/ezlika

Mozard Mohtar, PhD (Aston), MBA (UM), B. Journalism (Missouri-Columbia)
Senior Lecturer
Branding, Marketing, Advertising
Email: mozardt@um.edu.my
CV: http://umexpert.um.edu.my/mozardt

Nor Hazlina Hashim, PhD (Wollongong)
Senior Lecturer
IMC, Digital Marketing, Content Marketing
Email: n_hashim@um.edu.my
CV: https://umexpert.um.edu.my/n_hashim

Thinaranjeney Thirumoorthi, PhD (UM), MBA (UPM), BBA (UPM), Dip (UPM)
Senior Lecturer
Tourism Marketing and Management, Consumer Behaviour
Email: thinaranjeney@um.edu.my
CV: http://umexpert.um.edu.my/thinaranjeney

Zalfa Laili Hamzah, PhD (UM), MSc, BSc (UPM), CTESOL (Australia)
Senior Lecturer
Corporate, Product, Service and Digital Branding, Corporate Image and Reputation,
Consumer Behaviour, Green Consumer, Sustainable Consumption, Islamic Marketing
Email: zalfa@um.edu.my
CV: http://umexpert.um.edu.my/zalfa

Shamsul Izwan Saharani, MBA (North London), BA Dbl. Mjrs. (Acadia)
Lecturer
Hospitality and Tourism Marketing, Marketing Communications, Consumer &
Organisational Behaviour, Marketing Management & Entrepreneurship
Email: ssaharani@um.edu.my
CV: http://umexpert.um.edu.my/ssaharani

DOCTOR OF PHILOSOPHY (PhD) 21 | P a g e