Page 62 - BEc_Handbook_2024_2025

5. APPLIED STATISTICS AND ANALYTICS

EII2001 SURVEY AND SAMPLING METHODS
3 Credits

Pre-requisite Passed EIA2017 Statistics II

Learning At the end of the course, students are able to:
Outcomes
1. Explain different sampling designs and data collection methods for survey.
2. Apply probability sampling techniques.
3. Execute the survey.
4. Analyze survey data.
5. Interpret effectively the survey findings.

Synopsis This course is designed to enhance students’ knowledge in sampling and survey
methods. Part one introduces students to various stages of a survey including planning,
coverage, methods of data collection and questionnaire design.

Part two covers various probability sampling techniques (such as simple random
sampling, stratified random sampling, cluster sampling and systematic sampling), and
non-probability sampling techniques.

Students will also learn the basic techniques in analyzing survey data and report writing.

Medium of English
Instruction

Assessment Continuous Assessment : 50%
Weightage Final Examination : 50%

EII2002 BUSINESS COMPUTING AND ANALYTICS
3 Credits

Pre-requisite Passed EIA2011 Introduction to Computer Assisted Data Analysis

Learning At the end of the course, students are able to:
Outcomes
1. Implement appropriate analytics functions/tools to manage various business-related
information.
2. Articulate the results appropriately for business reporting.
3. Apply various analytics techniques to analyse business data.

Synopsis This course aims to introduce business analytics to students with the applications of
Microsoft Office Excel. Students will learn the basics concepts of Excel, how to create
and use workbook, work with formulas and functions, PivotTables and PivotCharts. This
course also exposes students to some advanced use of Excel such as What-if analyses
and external data usage in managing business information system.

Medium of English
Instruction

Assessment Continuous Assessment : 50%
Weightage Final Examination : 50%