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APPENDIX - Details of Research Project
COURSE TITLE RESEARCH PROJECT
CQE7009
COURSE CODE 1. Pre-requisite – Register CQE7001 Marketing Research Methods
2. Students are required to register CQE7009 Research Project in two
(2) consecutive semester
1. Conduct marketing research ethically using appropriate and
accurate methodologies.
LEARNING 2. Analyse data using scientific methods for marketing research.
OUTCOMES 3. Report the research output in a critical, systematic and ethical
manner.
4. Formulate solutions to marketing research problems.
This course requires students to undertake a project of academic
marketing research using the scientific method. Students should focus
their research on a marketing discipline such as advertising, branding,
SYNOPSIS
services, retail etc. At the end of the course, they must submit a research
report with a maximum of 30,000 words and present it to the panel of
examiners.
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