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APPENDIX - Details of Core Courses

COURSE TITLE PRODUCT DEVELOPMENT & INNOVATION

COURSE CODE CQE7004
1. Explain the stages of new product development.
2. Describe the tools and methods for product design and
LEARNING development.
OUTCOMES 3. Analyse the factors that lead to new product success.
4. Develop a plan for a new product by applying the relevant models
and framework in new product development (NPD).
This course introduces students to the techniques and models of
designing and developing a new product or service through theoretical
and practical approaches. They will learn the related tools and methods in
SYNOPSIS
analysing market opportunities. Students will also acquire the skills for
developing an effective New Product Development Plan by integrating all
the components of new product development.

COURSE TITLE STRATEGIC MARKETING

COURSE CODE CQC7004
1. Explain marketing concepts and theories.
2. Analyse how consumer and business markets influence
LEARNING
OUTCOMES organisation’s marketing decision.
3. Apply marketing mix in formulating effective marketing strategies.
4. Design a strategic marketing plan for a business.
The course introduces students to the theory and application of marketing.
SYNOPSIS It integrates marketing concepts and applies them to the dynamic
business environment.

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