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STUDY PLAN A

Graduating MMkt in 1 Year / 2 Normal Semesters and 1 Special Semester
Definition
• “semester” means a specific duration determined by the University in an academic session which
constitutes normal semesters and special semesters.
• “Normal Semester” means Semester I or Semester II as provided in the Calendar of Study.
• “Special Semester” means a semester with a shorter duration from a Normal Semester and offered
after Semester II.

st
1 SEMESTER
COURSE CODE COURSE NAME CREDIT

Core CQE7001 Marketing Research Methods 3

Core CQC7004 Strategic Marketing 3
Specialisation CQE7005 Digital Media Marketing 3
Specialisation CQC7024 Consumer Behaviour 3

Elective Elective 1 3

SUBTOTAL 15

2 SEMESTER
nd

COURSE CODE COURSE NAME CREDIT
Core CQE7004 Product Development & Innovation 3

Specialisation CQC7026 Global Branding 3

Specialisation CQC7028 Integrated Marketing Communications 3
Elective Elective 2 3

Research CQE7009 Research Project Progress 1 (P1) 5

SUBTOTAL 17

rd
* 3 SEMESTER (SPECIAL SEMESTER)

COURSE CODE COURSE NAME CREDIT
Core CQE7003 Industry Engagement 5
Research CQE7009 Research Project Progress 2 (P2) 5

SUBTOTAL 10
TOTAL 42

*Note: Special semester will be held for 7 weeks
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