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PROGRAMME STRUCTURE

CQE7003 Industry Engagement (5 Credits)

The students will be assigned to a company for the industry
engagement for 9 weeks. They will play a consultant role in solving
the marketing issue(s) assigned by the company.

Each group will be supervised by both academic and industry
supervisor. The students need to submit the logbook, reflection,
and report to the academic supervisor. The rubrics will be provided
to the students during the briefing.

The industry engagement evaluation will be based on continuous
assessment:

Component Assessor %
Logbook (individual) Academic supervisor 10
Reflection (individual) Academic supervisor 10
Proposal presentation (individual) Academic supervisor 10
Final presentation (individual) Academic supervisor 10
Final report (group) Academic supervisor 20
Academic supervisor evaluation Academic supervisor 20
Industry supervisor evaluation Industry supervisor 20
Total 100

The logbook must be signed by the industry supervisor. The
proposal and final presentation will be held on week 4 and 8
respectively. Only the final report will be graded on a group basis
while the remaining components will be assessed individually.

UMGSB will conduct a survey prior to the commencement of the
new semester to collect information on the number of students who
will register for Industry Engagement for the upcoming semester.
This is to smooth the process of assigning the students to a
company.

The assignment of the company will be affected if there is a late
registration or if the students fail to fill out the survey.

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