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APPENDIX - Details of Core Courses

COURSE TITLE MARKETING RESEARCH METHODS

CQE7001
COURSE CODE Note : Students are required to register Marketing Research Methods before
registering for CQE7009 Research Project

1. Explain the methods, techniques and process of marketing research.
2. Apply appropriate research methods and techniques in each
LEARNING
OUTCOMES marketing research stage.
3. Utilise appropriate statistical tools to analyse data.
4. Write a marketing research proposal.

This course introduces the concepts and techniques underlying the
process of marketing research and its role in decision making. The focus
SYNOPSIS
is on developing the skills necessary to design and conduct effective
research related to marketing.

COURSE TITLE INDUSTRY ENGAGEMENT

COURSE CODE CQE7003
1. Apply marketing knowledge in practical settings.
LEARNING 2. Use good verbal and written marketing communication skills.
OUTCOMES 3. Demonstrate professional marketing standards and ethics in the
industrial tasks/settings.
This course strengthens the professional skills of students by reviewing
real marketing cases from a wide range of industries including global and
local markets. This course covers work integrated learning experience
SYNOPSIS
where their knowledge and skills will be used and evaluated in the context
of a real organisation. Feedback from industry and/or society is also
important for their experience.

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