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APPENDIX - Details of Elective Courses

COURSE TITLE TOURISM & HOSPITALITY MARKETING

COURSE CODE CQE7006
1. Describe concepts and theories in tourism and hospitality marketing.
2. Examine the consumers’ decision-making process in tourism and
LEARNING hospitality.
OUTCOMES 3. Analyse the impacts of marketing environment and its influences on
tourism and hospitality products.
4. Design a tourism and hospitality product plan.
This course introduces students to the theory and application of marketing
in tourism and hospitality. It explains how contemporary tourism marketing
is influenced by current trends. Students are required to design a plan for
SYNOPSIS
tourism and hospitality products by combining various aspects such as
product, place, price, promotion, partnership, packing, programming,
position, people and planning.

COURSE TITLE MARKETING DATA ANALYSIS

COURSE CODE CQE7007

1. Utilise appropriate data analysis software.
LEARNING 2. Implement data analysis using appropriate statistical techniques.
OUTCOMES 3. Interpret data critically and ethically.
4. Utilise data for inferences and reporting.

This course exposes students to the techniques of quantitative and
SYNOPSIS qualitative marketing data analysis. This course will also guide them in
using a variety of analytical software and interpreting the data.

COURSE TITLE CONTEMPORARY THEMES IN MARKETING

COURSE CODE CQE7008
1. Identify contemporary themes in marketing.
2. Apply marketing knowledge to examine contemporary issues.
LEARNING 3. Differentiate various marketing approaches related to contemporary
OUTCOMES issues.
4. Appraise the impacts of new theories and practices on the discipline
of marketing.
This course aims to promote awareness and appreciation of the vastness
SYNOPSIS of scientific knowledge in marketing. It also introduces students to the
latest marketing themes and issues from leading academic journals.

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