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STUDY PLAN B

Graduating MMkt in 1 1/2 Years / 3 Normal Semesters + 1 Special Semester

Definition
• “semester” means a specific duration determined by the University in an academic session which
constitutes normal semesters and special semesters.
• “Normal Semester” means Semester I or Semester II as provided in the Calendar of Study.
• “Special Semester” means a semester with a shorter duration from a Normal Semester and offered
after Semester II.

st
1 SEMESTER
COURSE CODE COURSE NAME CREDIT
Core CQE7001 Marketing Research Methods 3
Core CQC7004 Strategic Marketing 3
Specialisation CQE7005 Digital Media Marketing 3
Specialisation CQC7024 Consumer Behaviour 3
SUBTOTAL 12

2 SEMESTER
nd
COURSE CODE COURSE NAME CREDIT
Core CQE7004 Product Development & Innovation 3
Specialisation CQC7026 Global Branding 3

Specialisation CQC7028 Integrated Marketing Communications 3
Elective Elective 1 3
SUBTOTAL 12

*3 SEMESTER (SPECIAL SEMESTER)
rd
COURSE CODE COURSE NAME CREDIT

Core CQE7003 Industry Engagement 5
Research CQE7009 Research Project Progress 1 (P1) 5
SUBTOTAL 10

th
4 SEMESTER
COURSE CODE COURSE NAME CREDIT
Elective Elective 2 3
Research CQE7009 Research Project Progress 2 (P2) 5
SUBTOTAL 8
TOTAL 42

*Note: Special semester will be held for 7 weeks
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