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PROGRAMME STRUCTURE

CQE7009 Research Project (10 Credits)

The Research Project for MMkt programme introduces students to
research, thereby providing an opportunity to conduct in-depth
research in their area of interest. The research report should
demonstrate that the student can carry out research and report their
findings accurately as well as coherently.

This research component is in partial fulfilment of the requirements for
the degree at UMBS. MMkt students are required to get registered,
complete and Pass the Research Project before the degree can be
awarded.

Students are required to register CQE7001 Marketing Research
Methods before getting registered for CQE7009 Research
Project.The timeframe for students to complete the Research Project
is two (2) consecutive semesters applicable for normal and
special semesters. If students failed to complete in two (2)
consecutive semesters, they will obtain an F grade, which
requires them to repeat the course for another two (2)
consecutive semesters and pay the full fees for the course.

The minimum number of words is 15,000 and the maximum number
of words is 30,000 (footnotes, references, appendixes, tables and
figures are excluded). The evaluation of the Research Project report
consists of a written report (80%) and an oral presentation (20%).

The examiners for the Research Project comprised of:
i. Supervisor (60% of the assessments) and
ii. Internal Examiner (40% of the assessments).

Grading of the Research Project is subject to the Rubric provided by
UMBS. The grading will be based on the report submitted to the
examiner. The students are not allowed to make any changes to the
content of the presentation after the submission for grading purpose.
Upon submission and examination, the students will have to make
corrections to the report based on the comments and
recommendations of the Internal Examiner and supervisor.

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