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INTRODUCTION
The Universiti Malaya (UM), Master of Marketing
MASTER OF (MMkt) aims to produce graduates with advanced
knowledge and skills in marketing who can manage
MARKETING organisations whilst at the same time are concerned
with social responsibility and professional ethics.
MMkt supports the vision of UM to become a world-
renowned educational institution in terms of teaching by
offering a unique master's degree programme in the
country on par with similar programmes offered by
internationally renowned business schools. It supports
Programme Educational Objectives
the mission of UM by developing a quality and relevant
The objectives of the MMkt programme study programme in line with the needs of the country to
are to produce graduates who can: form a professional and highly skilled marketing
management team capable in solving complex
• Apply knowledge in managing organisational marketing issues. Professionalism is
organisations from marketing aspects. cultivated through strategic and comprehensive
• Solve issues related to marketing marketing courses, while complex marketing problem
through research and be able to solving skills are nurtured through courses such as
communicate effectively. Marketing Research, Data Analysis, Research Project,
and other essential marketing-related courses. In
• Practice the values of professional addition, exposure to the latest marketing theories
ethics and social responsibility in a builds a global mind-set among students while providing
career and appreciate continuous solutions to marketing problems.
learning.
The pedagogies are aimed at optimising the efficiency
of the learning process. Each student is required to
complete a minimum of 42 credit hours of learning
and research activities. On the average, the students
will require 1 year of study.
Programme Learning Outcomes
In line with the above goals, at the end of the programme, the graduates of MMkt will be
able to achieve the following programme outcomes:
• Critically assess theories and concepts in • Exhibit the ability to manage, lead and
the field of marketing. communicate effectively and to practice
• Apply theories and concepts in designing social responsibility in the context of
and making marketing decisions. marketing.
• Perform independent research in the field • Formulate solutions to address marketing
of marketing that complies with regulatory, issues using scientific and critical thinking
ethical and professional guidelines.. skills in a global marketing environment.
• Apply lifelong learning skills in their
professional development.
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