Page 12 - Master_of_Marketing_Handbook_20242025
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PROGRAMME STRUCTURE
The programme offers evening classes
from 6.00 pm until 9.00 pm with the
emphasis on quality teaching and student
participation. The minimum and
maximum periods of candidature are
three (3) and eight (8) semesters
respectively. A full-time MMkt programme
at the faculty commences once a year
(September). It should be noted that any
withdrawal from the semester(s) by
candidate will not be excluded from the
duration of the programme.
Courses are divided into three (3)
categories: core, specialisation and
elective courses. In addition, the students
are required to undertake a research
project in an area of interest. The design
of the courses and components allow
students to maximise their learning and
develop the skills that are essential for their
career development. Students are required
to take a total of 42 credits as follows:
Courses Credit hours
Core Courses 14
*Specialisation Courses 12
*Elective Courses 6
Research Project 10
Total 42
*All specialisation and elective courses carry 3 credits
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