Page 11 - Master_of_Marketing_Handbook_20242025

MMkt

PROGRAMME

Target Market
Entry Requirements
The UMBS MMkt programme is designed
for the executives and managers aspiring
Applicants for the programme should to acquire the skills, knowledge and
possess:
competencies to better position themselves
in the organisation. The target participants
▪ A bachelor’s degree in any field with a of the programme are:
minimum CGPA of 3.00 out of 4.00 or

its equivalent from a recognised • Employees of various industry
backgrounds who wish to learn the
university; and overall marketing functions.
▪ A minimum of overall IELTS (Academic) • People who are seeking for career
score of Band 6.0 with a score of 6.0 for progression.
each components (Writing, Speaking. • People who intend to change industry or
Reading and Listening) OR TOEFL score job functions.
550 (paper) / 213 (computer) OR PTE • Graduates who expect to develop skills
score of 55 for the paper-based and critical thinking in marketing.
(Academic) for international application
whose first language is not English; and

▪ PASS the interview by Faculty.

Career Prospects

The type of jobs related to MMkt graduates
includes management and professional
positions. They are:
• Marketing Manager
• Brand Manager
• Marketing Researcher
• Market Analyst
• Customer Service Manager
• Marketing Communications Manager
• Public Relations Manager
• Sales Manager
• Retail Manager

Page 11