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Faculty of Built Environment > Postgraduate Prospectus >  39



                             1. Recognize the various models of real estate development process.
                             2. Develop relevant attributes towards a successful real estate development
                             3. Choose the relevant negotiation technique
                             4. Evaluate performance of real estate development

                 BMGE6105 MARKETING & PROPERTY MARKET RESEARCH

                 5 Credits   Property marketing: characteristics and market segment, market catchment, market positioning, principles and
                             strategies in marketing management, marketing skills. Property market research: data collection; types and
                             methods, survey design, sampling, data analysis, forecasting: economy and property market (behaviour and
                             trends, economy/ property cycle) and research findings.

                             At the end of the course students will be able to:

                             1. Identify marketing techniques and real estate market research
                             2. Develop the attributes towards a successful real estate marketing
                             3. Produce a real estate market study report
                             4. Evaluate real estate market research findings.

                 BMGE6106 CORPORATE REAL ESTATE & PORTFOLIO MANAGEMENT

                 5 Credits   Strategies in managing effective real estate portfolio, operational and non-operational real estate; strategic
                             planning and analysis; legal, economic and technical aspects in execution of portfolio management; space
                             planning; lease and tenancy; merger, acquisition and disposal; corporate financing.

                             At the end of the course students will be able to:

                             1. Recognise corporate holdings and investment in real estate.
                             2. Perform strategic decision-making in real estate investment portfolio.
                             3. Evaluate performance of real estate investment portfolio and holdings.
                             4. Appraise tenure decisions

                 BMGE6301 VALUATION & INVESTMENT APPRAISAL

                 4 Credits   Methods  of  valuation  and  discounting  techniques;  Market,  Cost  and  Income  methods  as  outlined  by  the
                             International Valuation Standard and the 5 methods by the Malaysian Valuation Standard in determining the
                             Market Value of various types of landed property.

                             At the end of the course students will be able to:

                             1. Apply the valuation methods and discounting techniques
                             2. Determine the different property valuation approaches
                             3. Explain the various types of investment appraisals
                             4. Appraise the suitability of valuation methods for different types of property.
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