Page 4 - 022021 PULSE@FASS e-Bulletin

Issue no. 2 | 2021

Virtual visiting lecture 2021:

Collaboration with the Faculty of Mass Media

Communication, University of Ss. Cyril and

Methodius in Trnava, Slovakia

BY ASSOC PROF DR MD AZALANSHAH MD SYED

A virtual visiting lecture program was conducted
between the Department of Media and Communication
Studies FASS, University of Malaya and Faculty of Mass
Media Communication, University of Ss. Cyril and
Methodius in Trnava, Slovakia.

This 2-month long program focused on various topics in
media and communication studies including popular
culture, transmedia storytelling, media training,
journalism studies, health communication, media
Demonstration of VR technology as a means of storytelling by Mr
relations and social media communication. Twenty-nine
Martin Engler
lecturers from both universities participated and shared
their expertise with undergraduate and postgraduate
This annual programme was initiated by Associate
students.
Professor Dr Md Azalanshah Md Syed, Head of Media
and Communication Studies Department, FASS and
Our own SLAB/SLAI fellow from the Media and
Associate Professor Dr Ľudmila Čábyová, Dean of Faculty
Communication Studies Department, FASS Mr Umar
Mass Media Communication at the University of Ss. Cyril
Hakim Mohd Hasri discussed the importance of
and Methodius as part of the output from the 2019
storytelling in the Malaysian media industry. Using the
Erasmus+ Staff Mobility for Teaching and Training.
popular Malaysian animation franchise, BoBoiBoy, Mr
Umar illustrated the structure of transmedia storytelling
In strengthening the relationship between two faculties,
as a concept and its impact in the motion and film
both parties have agreed to restart the mobility program
industry.
at the undergraduate level. In addition, the Department
the
of Media and Communication studies has joined
Mr Martin Engler, a lecturer from the Faculty of Mass
recent annual Megatrends and Media conference
Media Communication, University of Ss. Cyril and
organised by the Faculty of Mass Media Communication,
Methodius shared his expertise in the art of storytelling
University of Ss. Cyril and Methodius as a scientific
with the help of virtual reality (VR).
partner.

Dr Mumtaz Aini Alivi is delivering her lecture - The challenges
of Journalism and news industry in Malaysia

Left: Virtual Visiting Lecture Poster 1 and 2 featuring all
participating academic staff from both departments

4 | Pulse @ FASS