Page 40 - bachelor_of_sports_management_2025_2026

BACHELOR OF SPORTS MANAGEMENT 2025/2026 ACADEMIC SESSION

and analysis techniques, and discussing research outcomes as well as making research
conclusions. Relevant research articles will be used as point of reference. At the end of the
course, students will present their individual research proposals to solve a specific sport
management issue in Malaysia.
Main Reference 1. Sparkes (2012). Telling Tales in Physical Education and Sport: A Qualitative Journey.
Kindle Books UK
2. Gratton & Jones (2014). Research Methods for Sport Studies. Routledge, London
3. Thomas (2010). Research Methods in PE. Human Kinetics. Champaign
4. Creswell (2013). Research Design: Qualitative, and Mixed methods Approaches, SAGE
th
Publications. Inc; 4 edition.
5. Veal & Darcy (2004). Research Methods in Sport Studies and Sport Management: A
Practical Guide. Routledge;
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%

Course Code VIA2002
Course Title HUMAN RESOURCE MANAGEMENT IN SPORT
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:
1. Discuss the human resource management model and its application in sport.
2. Distinguish factors which influence human resource management practice in sport.
3. Discuss current sports issues from the human resource management perspective.

Synopsis of Course Contents In the early stage of the course, students will be given an understanding of sport product
characteristics that distinguish themselves from other business products. Students will also be
exposed to suitable competencies that are necessary in the human resources who work in the
sport industry. This course will also discuss aspects of human resource management that need
to be understood by every sport manager such as job evaluation, training, compensation and
rewards, industrial relations and so on. The discussion will refer to problems typically faced by
employees who work in sport organizations. Current sport issues will be the main focus of
discussions.
Main Reference 1. Mathis, R., Jackson, J., Valentine, S. & Meglich, P. (2017). Human Resource
Management. 15th Ed. Boston: MA.
2. Chelladurai, P. & Kerwin, S. (2017). Human Resource Management in Sport and
Recreation. 3rd ed. Champaign, Ill. Human Kinetics.
3. Lussier, R. & Hendon, J. (2016). Human Resource Mangement: Functions, Applications,
& Skill Development. SAGE: USA.
4. Noe, R., Hollenbeck, J., Gerhart, B. & Wright, P. (2015). Human Resource Management.
McGraw-Hill: NY.
5. McShane S.L. & Von Glinow. (2013). Organizational Behaviour. Boston. McGraw-Hill
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%

Course Code VIA2003
Course Title SPORT ECONOMY
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:
1. Analyse economic theories, issues and strategies and its influence on the sports
industry.
2. Apply elements of economic theory to understand how consumers and producers make
rational decisions in sports markets.
3. Solving problems related to sport industry using economic concepts.
Synopsis of Course Contents This course discusses the basic principles of economics in the context of management and
business organization environment as well as the sports industry in Malaysia. Students will be
exposed to theories, methods, issues and processes embodied in the current economic system
of sports. Techniques used in analyzing economic information in sports business organizations
are also being studied.
Main Reference 1. Micheal A.Leeds, Peter Von Allmen (2016). The Economics of Sports, 5th edition. The
Pearson Series in Economics. Routledge.
2. Roger D. Blair (2012). Sports Economics. Cambridge University Press.
3. Rodney D.Fort (2011). Sports Economics. Prentice Hall
4. Ming Li, et al. (2001). Economics of Sport. Fitness Information Technology
5. Nasser, Lim, Nor Sa’adah, et al. 2007. Ekonomi, Edisi Kedua. Thompson Learning.