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BACHELOR OF SPORTS MANAGEMENT 2025/2026 ACADEMIC SESSION

Course Learning Outcomes At the end of the course, students are able to:
1. Identify objectives and prospect of organising a sport event.
2. Explain the process involved in managing a sport event.
3. Apply knowledge and demonstrate skills by organising an actual sports event.
Synopsis of Course Contents This course discusses the concept, approach and steps in managing sports/recreation events
in a systematic, comprehensive and professional way. The focus of teaching & learning will be
on planning and managing skills of various aspects, such as: preparing a proposal, promotion
& marketing, officials & volunteers, financial management, logistic, risk management, etc. This
course uses a ‘project-based-learning’ approach so the understanding and knowledge
application of the students can be assessed when they are
given a task on organising an actual sport event.
Main Reference 1. Greenwell, T. C., Danzey-Bussell, L. A., & Shonk, D. (2020) Managing Sport
nd
Events, with web resource, 2 ed., Champaign, IL: Human Kinetics.
2. Parent, M, & Chappelet, J.-L. (2015). The Routledge Handbook of Sports
Event Management. Routledge International Handbooks
3. Mastermman, G. (2004). Strategic Sports Event Management: An
International Approach (Hosptality, Leisure and Tourisme). Butterworth-
Heinemann
4. Wee, E. H. (2006). Pengurusan acara sukan. Mohd Salleh Aman (ed).
Pengurusan sukan: Aplikasinya di Malaysia. Kuala Lumpur: Penerbitan
Universiti Malaya
5. Mallen, C. & Adams, L. (2008). Sport, Recreation and Tourismme Event
Management: Theoretical and Practical Dimensions. Butterworth-
Heinemann
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%

Course Code VIA2010
Course Title SPORT SOCIAL ENGAGEMENT
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:
1. Demonstrate the importance of social engagement.
2. Work in teams/groups and with the community.
3. Demonstrate good communication skills with Communities.
Synopsis of Course Contents This course exposes students to community service and volunteerism. Students need to plan
and implement community engagement programs in groups. Students are also required to
create a reflection journal to record self-transformation before, during and after the community
engagement program as well as group freports and presentations based on experiences with
the communities.
Main Reference 1. Lina D. Dostilio, 2017. The Community Engagement Professional in Higher
2. Julia Preece, 2017. University Community Engagement and Lifelong Learning: The
Porous University, Springer.
3. Benneworth, Paul. editor. 2013. University Engagement With Socially Excluded
Communities, Dordrecht : Springer Netherlands : Imprint: Springer.
4. Hoy, M. Johnson, 2013. Deepening Community Engagement in Higher Education:
Forging New Pathways, Springer.
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%

Course Code VIA2011
Course Title SPORT BUSINESS AND ENTREPRENEURSHIP
Credit 4
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:
1. Discuss different concepts of entrepreneurship in sport industry.
2. Employ entrepreneurial problem solving skills in the sport industry.
3. Develop a business plan in sport industry.
Synopsis of Course Contents This course provides the basic concepts of entrepreneurship to students. They will learn how
to think entrepreneurially throughout their life. They will also discuss different skills and
characteristics of an entrepreneur. Students will improve their business skills by learning about
writing a business plan and presenting it in front of audience.