Page 30 - MASTER OF SPORTS ADMINISTRATION AND LEADERSHIP
P. 30

Course Code                VQB7010
                Course Title               ADVANCED SPORT EVENT

                Credit                     3
                Course Learning            At the end of the course, students are able to:
                Outcomes
                                           1.  Study  the  concept  of  sport  event  management  and  it
                                              relationship with management theory
                                           2.  Integrate the development of sport event industry and explain
                                              the component of sport event management
                                           3.  Apply  the  skills  of  marketing,  sponsorship,  risk  management
                                              and assessment in sporting events
                Synopsis                   The  concept  of  sports  event  management  will  be  explained  to
                                           students  from  a  historical  perspective  and  evolution  of
                                           management. The diversity of events, from community recreation
                                           programs to professional competitions and the Olympics, demands
                                           the  attention  of  administrators  and  event  managers  to  master
                                           management  skills,  especially  decision-making  process.  For  that
                                           reason, a comprehensive and long-term event planning is vital by
                                           providing  proposals,  defining  types  of  events,  developing
                                           objectives,  identifying  venues,  event  budgeting,  marketing  and
                                           sponsorship strategies. The success of sporting events depends
                                           largely  on  media  engagement,  timelines,  schedules  and  job
                                           description of staff. Management of sports events must consider
                                           safety and risk aspects as well as the after-event evaluation process
                Main Reference                1)  Aicher, T.J;Poule-Koba, A.L. & Newland, B.L. (2016) Sport
                                                  Facility and Event Management, USA: Jones & Bartlett
                                                  Publishers
                                              2)  Glenn McCartney (2010). Event Management; An Asian
                                                  Perspective. Mc Graw Hill. Singapore
                                              3)  Ammon, R.;Southall, R.M. & Blair, D.A. (2004) Sport
                                                  Facility Management: Organizing Events and Mitigating
                                                  Risks. The University of Michigan, USA: Fitness
                                                  Information Technology
                                              4)  Mohd Salleh Aman (Ed.) (2006) Pengurusan Sukan
                                                  Aplikasinya di Malaysia. Universiti Malaya, Kuala Lumpur:
                                                  UM Press
                Assessment Weightage       Continuous Assessment: 60%
                                           Final Examination: 40%
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